Prerequisites of an exporter
Today, in the world around us, many people engage in export and import work due to the various resources that are available to them, but you will find few people in this market who try to reach a sustainable export with export science. As science advances rapidly in various fields, if an intelligent exporter does not involve science in his work, he will definitely not achieve sustainable exports, and today all traditional exporters are out of the cycle of competition due to not being up to date with the global movement of target markets. They were removed and unfortunately they harmed the commercial sector of our beloved country, Iran, so sustainable exports should be scientifically achieved. Atis Export Management Company (Arin Tejarat Yekta Soha) is trying to share its experiences and knowledge with you friends with its continuous efforts in research and development of commercial markets.
In the first step, it should be said what characteristics an exporter has, and then we will tell you what the prerequisites of a successful exporter should be.
Characteristics of an exporter
Any exporter who wants to find his position in the global market must have three characteristics.
- Export team
- New knowledge
- Special goods and services
1- Export team: Team building is one of the most important success factors of an exporter. Exporting is not a second job and a successful exporter must devote all his time to sustainable business in order to manage exports properly. The work of exporting has many different aspects. A person cannot solve all the problems of the export path alone, so he must have a strong team, including people specializing in digital marketing, unloading, loading, clearance, etc.
2- New knowledge: As mentioned, new knowledge in today’s world causes multiple progress and failure to advance with new knowledge causes exclusion from the global cycle. New knowledge in export science not only connects to first-class suppliers and export targets, but also finds export customers at the same time. Today, many international virtual pages provide this knowledge to businessmen for free.
3- Specific goods and services: What is your winning card? If you do not provide special goods and services in the global market, you will not reach sustainable exports. It is not meant to be exclusive, but it is to progress simultaneously with the needs of the society. Every society will find new needs at some point in time. A smart exporter will prepare and provide the best products and services specific to that society by examining these needs.
Prerequisites of successful exporter
1- Familiarity with the language of the target market: one of the most important factors that makes for a correct and constructive communication with the export target market is familiarity with the destination and international language, the most important language that an exporter should definitely It should be familiar with the English language, because in the first stage, the English language helps us a lot to establish global communication. In any market, it will definitely have a more positive result if we negotiate with them in that market’s own language, and our suggestion is that whenever You were planning to enter a new market or try to get familiar with the target language yourself or add a person who can help you in this field to your team. But if you don’t have the ability to communicate in the language of the destination country, you should be familiar with English in the most basic way.
2- Knowing your capacities: To enter any market, you first need to know your capacities and abilities. Knowing these capacities is not a difficult task, first you should find people who are related to your goal in your friends and acquaintances and make it easier for you to reach your goal by receiving special offers because of your friendship with those people. In the next step, you should Create unique features for yourself and start differentiating yourself from others.
3- Investment: At this stage, by investing, cover your previous steps comprehensively, and you must involve your financial capital. The most important point in the discussion of investment of elites is the trend of the market, that is, you must meet the daily needs of the elite market. Keep in mind that six issues are relevant in investment after the nobles meet the needs of the market day.
- defensible plan
- Transparent risk
- Product development
- Knowledge of competitors
- Finding the target market
- Ability to supply the desired product
By solving these mentioned points, you will enter the required capital into the cycle.
4- Research about the target market: The culture of focusing on the buyer’s needs should spread in all business organizations. Target market research is the last prerequisite that a sustainable exporter should be aware of. 4 things happen.
- Listening to the customer’s needs means that we will provide what the customer has in mind, not what we have in mind.
- Putting the customer under observation means to constantly monitor the customer through the information we receive and to provide him with new information and the updated needs of the buyer.
- Smart questions from the customer are questions aimed at reaching the exact needs of the customer.
- Mutual understanding of the customer In the fourth issue, we have to put ourselves in the customer’s place and see what challenges we have as a buyer that needs to be solved by the seller.
This article has been compiled with the efforts of Atis Export Management Company (Arin Tejarat Yekta Soha) with the aim of improving the quality level of sustainable exports based on modern science.
Hoping for a stable export
